Roll it up, then throw it down.
PLEASE PLAY AGAIN. These are the words you’re sure to find under the rim of your morning coffee these days. Yes, it’s that time again…
In what has become a modern rite of spring, Tim Hortons Inc. has launched their annual “Roll Up The Rim” contest. Now, I don’t buy any more Tim’s coffee during this “contest” than I do normally, so it’s no real financial loss when every cup comes up a loser. Nevertheless, I believe that their sales do skyrocket, thanks to those who do buy more coffee from Tim Hortons now, to increase their odds of “winning”.
I envision a boardroom full of very happy people up at Tim Hortons Inc. at this time of year. So happy, in fact, that the phrase “Roll Up The Rim” is actually just an anagram for “Pure Mirth, LOL”. A contest by that name wouldn’t have been as commercially successful, so they went with the one we know and love today.
Bottom line: it’s just one more source of disappointment in an already overcrowded category.
I love roll up the rim. It’s so useless but it’s entertaining. It does make me buy tea a little bit more. I think I’m at 2 wins out of 15 or 16, so I’m marginally ahead of the bell curve (the published stats say 1 in 9). Unfortunately, all I won was a coffee both times. But rolling up the rim is kind of fun and exciting, in a weird way.
I have no life.